- Posted by Sasha Lapshina
- On May 7, 2019
- 0 Comments
Moz Pro is one of the most popular and well-rounded SEO tools on the market, and if you’re interested in improving your website’s search rankings, then investing in Moz tools might be a great idea. Here at VA Partners we use Moz tools on a daily basis! Moz Pro is an excellent solution for both experienced users and those looking to get started in SEO, since it comes with a large variety of features, it is user-friendly, cloud-based for easy access, and it offers a 30-day trial, allowing you to test the software before truly committing.
Today we’ll review some of Moz Pro main features and tools in more detail.
When you first open Moz Pro and click on your campaign, you’ll see the Dashboard. Your Campaign Dashboard is meant to draw your attention to where it’s needed most, and it has all the important high-level stats and insights, such as Search Visibility scores and Link Metrics. Here you can hover the graphs and view breakdowns of the data for that day or the week. You can review the data from mobile and desktop channels, view domain authority, crawl insights and more.
Moz Pro Rankings tool allows you to track your keyword rankings and learn how well you’re performing in the organic search results for your target keywords, nationally or locally. Thanks to the weekly updates, you can understand how your site is performing over time, and can compare your rankings with your competitors.
Rankings tool is extremely useful if you’re trying to increase traffic to your site, since it helps you to better understand the impact of your site changes and improvements, such as in-page optimization and content creation.
Site Crawl is another essential Moz Pro tool that helps you identify any major issues that could be damaging your website’s visibility. After setting up your campaign, your website will be crawled by Moz Pro every week, and the tool will scan and flag any issues that may affect your rankings, or the ability of search engines to index your website. In addition, Moz Site Crawl will provide helpful on-page guides and suggest to you some basic solutions to fix the issues found on your website.
When it comes to SEO, it is crucial to ensure that all your pages are correctly optimized for your target words. This is where Moz Pro Page Optimization tool comes in handy. Moz will score your page out of 100 and provide a to-do list of recommendations to help you improve the score of the page. This tool is perfect for showing you everything that’s hurting and improving your score, and therefore will allow you to rank higher in organic searches.
Moz Keyword Explorer is a really powerful, time-saving keyword research tool that allows you to discover and prioritize the best target keywords for your campaign or business. With its help, you’ll be able to discover phrases to target based on a variety of metrics, such as monthly search volume, competition ranking, or the number of searches received per month, and their click-through rate in organic search. Furthermore, Keyword Explorer provides a custom priority score that combines all these factors, and calculates a score that indicates how much opportunity there is for this specific keyword. All this makes Keyword Explorer the bedrock of SEO.
Today we’ve covered some of the capabilities of Moz tools, however it’s important to stress that there are many many more. Moz Pro is a solution that has just about limitless capabilities in the SEO realm.
Do you want to learn more marketing tips? Sign up for VA Partners’ email newsletter for a monthly list of our most recent blog posts.