Are you looking to optimize your sales efforts but have limited resources? Why not consider outsourcing and getting part-time sales services through a trusted partner?
As a leader, we understand that there is a lot on your plate. If sales is not your forte, you can opt to hire the services of a Part-time VP of Sales who has gained many years of experience in specific verticals. You can engage him/her for a limited time period or an ongoing engagement. These experts can work with you on well-defined business goals and sales strategies. Compared to a consultant’s role, a Part-time VP of Sales not only brings knowledge but also serves as an active member of your team. The person can be given the authority to implement your sales plan and own the KPIs. If you don’t need to fill an executive-level type of role, you can opt for part-time sales representatives to fill gaps in day-to-day operations. This can include researching prospects, following-up and other sales administrative tasks.
We recently featured two client success stories where we at VA Partners provided them the services of a Part-time VP of Sales.
Client: Our Research
Our Research is an advocate of Open Access research for the last ten years. The founders, Heather Piwowar and Jason Priem, are avid supporters of expanding the accessibility of academic research for everyone.
The business was growing and there was a need to manage existing customers while working on product development. Both Jason and Heather did not have the time to dedicate on sales efforts or the capacity to negotiate and re-work Licensing Agreements for users. To address this challenge, they looked for a budget-friendly solution to help them scale.
After working with VA Partners for almost 1 year, Our Research established a CRM system that helps them manage customer information and renewals. VA Partners also assisted in closing over $500,000 worth of licensing deals.
Client: Boreal Berry Farm
Boreal Berry Farm is a top processor and packer of quality Ontario grown, frozen, non-GMO, pesticide-free fruits and vegetables for retail and food services. The company is run by Greg and Mira Melien and they offer over 30 types and blends of frozen fruit that utilize IQF (individual quick freezing) to ensure freshness and lock in nutrients. The founders needed to develop a strong operational team and continue to expand the business.
VA Partners provided part-time sales services through a Part-Time VP and sales representative who helped develop a sales plan, expand the customer base and nurture existing relationships. The team also created marketing materials and set-up a virtual trade show. These sales and marketing efforts resulted in sales nearing $1 million in the current fiscal year, a 30% improvement from last year.
There are several benefits of engaging a Part-time VP of Sales. These include:
Brings years of experience and expertise
If your company cannot afford to hire industry experts full time, then Part-time VP of Sales can help you bridge the knowledge gaps. To be considered an expert, he/she must have at least ten years experience as a sales leader and is well versed in overcoming tough sales challenges and complex sales cycles.
Provides fresh perspectives
Being too engrossed in your day-to-day operations can lead to shortsightedness. You and your team are likely to share the same perspectives which can hamper development of new ideas and innovative ways to thinking. Hiring a Part-time VP of Sales can provide fresh viewpoints and out-of-the-box strategies.
Creates a high-performing sales culture
A Part-time VP of Sales can help you hire the right salespeople for the job and provide sales mentoring and coaching. He/she sets sales targets and pushes the team achieve them through proper processes, tools and strategies. This results in improved productivity and optimized sales outcomes.
Allows you to focus on your business
Enlisting a Part-time VP of Sales takes away the time-consuming tasks of looking for prospects, nurturing leads, negotiating and closing the sale. You don’t have to worry about daily sales operations. He/she will be accountable to ensure that sales strategies are aligned with business goals.
If you are interested in getting the services of a Part-time VP of Sales, please contact our team for a consultation.