A sales plan for a start-ups is key to its sales success. A lot of start-ups have technical or operational founders that don’t have much sales background. It may be difficult to know where to start creating a sales plan for startups. There are also a few founders that should know better. They have some sales background, but all the sales knowledge is held in their head.  This makes it difficult to be consistent and when they want to have other team members involved in sales.Here are a few of the reasons a sales plan for start-ups is important.

Focus

Having a sales plan gives you focus.  This can relate to many aspects of the sales plan, especially areas like goals, ICP, and steps in the sales process.  It is more difficult to become distracted with a sales plan.

Measure Efforts

If you are doing new things all the time it is difficult to determine what is working.  By having a consistent plan and measuring it you can see what is working or not working.  It is then easier to make small tweaks or run A/B testing to determine what has been working or not working and test the results.

Consistency for the Team

If you have a cofounder, multiple team members,  or plan to hire a sales plan can help you stay consistent.  You don’t want team members free-styling and trying new things all the time.  Creating a plan should help close more sales faster and more consistently. That doesn’t mean you won’t update the sales plan over time.

Save Time

People often put off creating a sales plan for their start-up as it takes time.  In my experience having a sales plan will save you time.  Yes there is some upfront work, but you will get huge benefits having things like email templates and a CRM set-up over time.

If you are having a problem creating a sales plan for your start-up please connect with me and we can help you create one.