Sales training for B2B for is often the most enjoyable type of project that I work on.  Since we started VA Partners, almost 20 years ago, we have trained over 1,000 sales people and entrepreneurs. We have partnered with some great organizations to deliver our training over the year.  Here are a few of the types of training we provide.

Founder-led sales

Many of the entrepreneurs we work with have backgrounds that are operational or technical. They may not have a sales experience or a sales team.  We work with them on not only the sales strategy but also tactics needed to close sales.  We provide this service directly to organizations and also through some great start-up focused programs through Altitude Accelerator , the Innovation Factory, and the University of Toronto.

Sales rep

We work with many organizations to train their sales people. It could be new sales people, team training for a sales team, or even sales people in new roles.  Our sales training for B2B involves active learning which could include cold call practice, CRM tips, booking more discovery calls, closing business, and how to leverage AI.  We can create custom programs for your sales people or teams.  If you are based in Ontario there could be funding through a Job Grant Program.

Creating a plan

Having a strong sales plan is one of the keys to sales success. At VA Partners, we can create a sales training program that also leaves behind a sales plan. This can include goals, Ideal Customer Profile, messaging, steps in the sales process, sales cadence, managing a sales team, and much more.

If you are interested in sales training for yourself or your sales team please connect with me.