New to social media or want to improve your online presence through social media?
Contrary to what you may believe, there is a science behind successful social media management. Follow these 5 steps to learn how to create a great social media plan in no time.
Choose the Right Social Media Channels
Think about where your target audience is most active; if necessary do research. Don’t waste time posting to social channels where it won’t benefit you or potential customers. Rather, spend time creating quality content and sharing it where appropriate.
Sign Up For a Social Media Monitoring Tool
This is an absolute must! Not only will it help you save time, it’s also a great tool for staying organized – we recommend using HootSuite. This tool makes it easy to import lists from Twitter so that you can keep track of mentions, followers and competition. Not to mention help you easily find great third party content that is worth sharing.
Utilize Twitter, Facebook or Google Analytics. This will help give you a better understanding of who your audience is, when they are most active, how they are finding you and what kind of content they are engaging with.
Create a Content Calendar
Don’t just create a content calendar, but always ensure it is up-to-date. A content calendar will help you keep track of what kind of information you are sharing and on which platforms. Remember, you can always share the same content more than once if you are noticing a high engagement rate.
Schedule Posts Ahead of Time
At VA Partners, we like to schedule our social media posts up to a week in advance. We don’t like leaving tasks to the last minute, so this allows us to stay ahead of things and make revisions if necessary.
Download our infographic here.
Need help developing a social media plan? We would love to help! Feel free to contact us to discuss your business goals.