Meetings are often one of the most important components of a B2B sale. Roughly half the sales effort is attaining the meeting and the other half is what you do in the meeting. What you do before and after the meeting is important, but don’t minimize the meeting itself.
Below are my top 10 tips for a successful B2B sales meeting:
1. Set Goals
Make sure that you have goals for the meeting. These goals should help you move the opportunity towards being closed. Goals could include both understanding the buying decision and validating a prospect’s interest in your solution. It was a successful meeting if you achieve your goals.
2. Next Steps
At the end of each meeting next steps should be discussed with the customer or prospect. Next steps can include a proposal, meeting with a decision maker or a demo of the solution.
3. Ask Questions
At the start of the meeting ask a lot of questions so you can better understand the target’s pain, environment, and goals.This will help you to align your solutions to the targets interest.
4. Understand Your Customer
What is in it for them? Always ensure that you understand why the customer called the meeting. You will want to meet their needs for the meeting as well, not just your agenda.
5. Don’t Interrupt
If the customer is talking don’t cut them off. First, it is rude and second, they could be about to say something that would significantly help the meeting.
6. Research Before the Meeting
There are many sources available to research a customer before a meeting. Research the customer and contact through the company site, search engines, and through social media tools like LinkedIn, all of which can significantly help the meeting.
7. Focus on What you Have Learned
Take what you have learned in the meeting from the customer to alter your pitch and focus. Target the things that the customer is interested in versus going through all your products and features.
8. Create Pauses
Don’t forget to stop talking and allow for comments from the customer. This gives them the opportunity to ask questions or provide comments.
There may be new people in the meeting that you have not met before. Introductions help to understand why they might be in the meeting and the role they could play in the decision.
10. Don’t be Late
There is nothing worse than being late for a meeting. Always focus on being early; Canada deals with poor weather and traffic conditions therefore plan your trip ahead by leaving yourself ample time. Before the meeting, find the closest coffee shop with wifi to spend extra time if you do arrive early.
Remember, it’s important to spend time preparing for your meeting as well. If you are looking for assistance with your sales efforts, feel free to contact us to discuss how VA Partners can help your business grow.