Over the last year, we’ve written over a hundred blogs on sales, marketing, and social media trends and best practices.
Providing comprehensive part-time B2B sales services to our customers has allowed us to develop practical insight into the strategies and tactics that work best for startups and growing businesses.
In honour of the New Year, here are the top 5 B2B sales blogs of 2013 (as measured by the number of reads).
1. SPIN Selling: 4 Powerful Types of B2B Sales
I recently finished reading the book SPIN Selling. The book presents a unique sales strategy, referred to as SPIN. This blog will provide you with a brief outline of the SPIN selling strategy, designed to help you boost your sales success by asking the right types of questions.
2. B2B Pricing Strategies for New Products or Services
We work with a number of startups and established companies, and when it comes to pricing a new product or service in the B2B market, it's never an exact science. B2B pricing strategies are fundamental when trying to finalize your go-to-market and sales strategies.
3. Startup Sales is Hard, But Hiring a Successful First Sales Rep is Harder
Typically, the founders of tech startups tend to be highly technical or operational in nature, but are generally unfamiliar with the startup sales and marketing process. Like many entrepreneurs, they know their product inside-out but frequently struggle to articulate a meaningful value proposition. What's the solution?
4. Why Won’t You Call Me Back? 5 Tips to Beat Voicemail on B2B Sales Calls
Have you ever found yourself reaching your prospect’s voicemail time and time again, no matter when you call? It can be a frustrating moment in the B2B sales process of cold calling. Here's what the VA Partners team and I do to boost our chances of being called back when leaving voicemail messages on B2B sales calls:
5. Why Asking Great Sales Questions is the Key to Successful Selling
We've found time and again that a key driver of success in almost all sales situations, regardless of company size or stage of development, is the ability to ask good, probing sales questions early on in the sales process. We've found that in most cases, clients enjoy discussing their pain points, and chances are if they're meeting with you than presumably they've found something in your messaging that resonates with them.
You can also view our Top 5 B2B Social Media and Marketing Blogs from 2013!
If you’re looking for more some great and helpful reads this holiday, be sure to check out some of our free downloadable whitepapers!
From everyone at VA Partners, Happy New Year and best wishes for a happy and successful 2014!
