Success Takes Time

Success Takes Time
We’ve all heard it “success takes time”, but there’s something to be said about this saying. I was reading the latest Profit 100 magazine recently and studying some of the growth statistics of the Top 100 firms and it struck me that the majority of these firms have been in business for at least 5 years.
 
A little additional analysis on the top 5 firms from the Profit 100 shows that:
 

  • 3 of top 5 had revenues under $300,000 in 2003
  • 4 of top 5 companies are in the 16-18 million sales range today
  • 1 firm was founded in 1995


 
The question begs, what does this have to do with sales or business development and the answer is that it highlights that the majority of firms are not overnight successes. It takes years to build a solid revenue base and a sustainable business.
 
This then means that entrepreneurs when starting their business have to realize that they need to be patient when it comes to revenue growth and plan accordingly. As someone once said “Rome was not built in a day”. Being patient is not waiting around for sales to just materialize. Rather, you need a plan that focuses on a specific target market, with solid sales messaging that addresses your prospects business needs.
 
In addition, you need to not only have plan to attack the target market but also need to execute on that plan. This is where the patience component comes in. Understand that hammering away to get a few reference clients and slowly build your business will take time. Be patient with yourself and your business – if you are doing the right things and take a methodical approach to it, you will greatly improve your chances of success in the long-run.
 
Thanks for reading, and as always we’d love to hear your thoughts and comments.
 
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Success Takes Time