How To Optimize Your Website For Social Media

Optimize Your Website for Social Media

As it continues to gain a lot of traction in the business world, it may be time to optimize your website for social media and marketing in general. After all, this is what we at Venture Accelerator Partners decided to do. As we continue to grow, we thought it best to have our website grow with us. By looking at our previous website, the team decided to not only enhance the aesthetic face value but also create a place where entrepreneurs, start ups and small business owners can come to gather sales and marketing resources.

The first and biggest reason that the VA Partners website went under renovation was to accommodate our new services. In order to grow at the same pace as platforms such as Twitter and LinkedIn, VA Partners is now providing a service focused on social media. In addition, we have restructured our previous part-time services in order to increase the ways we can help start-ups and small businesses grow.

Our new service offerings include the follow:

Sales

Part-Time VP of Sales and Part-Time Sales Representative

Marketing

Part-Time VP of Marketing and Part-Time Marketing Manager

Social Media

Part-Time Social Media Specialist and Sales Prospecting with Social Media

In providing social media assistance to growing companies, we also wanted our website to properly reflect our interest and involvement in various social media platforms. With our re-design, we have made it more accessible for those of interest to contact us via social media, follow our Twitter feed through our website, or connect with our employees through LinkedIn. The following are some changes that we’ve made:

Twitter

Our live Twitter feed is located in the footer of every page

Events

The events we will be attending each month are also located in the footer of every page

Newsletter

Providing the option to sign up for our newsletter on every web page

Blogs

Increased the amount of time we spend blogging. Look for our blogs twice weekly.

White Papers

We have added a web page specifically designated to white papers focused on sales, marketing and social media for start-ups and small businesses

By transferring our site from a showcase of information to a learning platform for entrepreneurs, start-ups and small businesses, we needed to make ourselves easily found and simplify the time it takes to connect to anyone in our team.

Going into our 5th year of business, we brought Shelley Mayer onto the VA Partners team. Shelley is a senior marketing expert with over 15 years of experience in the areas of strategy, planning, marketing, communications and process improvement in tech and automotive. Shelley also aided in the expansion of our website, providing content and layout feedback.

Take a minute and navigate through our new website and let us know what you think. If there’s a question you have about sales, marketing or social media, send us an email, send us a tweet or give us a call!

How To Optimize Your Website For Social Media