VA Partners is happy to welcome Shelley Mayer to the team. Shelley joined VA Partners in February 2011 and brings extensive senior marketing and communications expertise to the team. Shelley thrives on helping companies simplify their marketing messages and really get to the core of what will inspire their customers to incite action.
Career Highlights include:
- Over 15 years of experience in the areas of strategy, planning, marketing, communications and process improvement in tech and automotive
- Led brand, car and retail marketing at Toyota Canada
- Launched a new corporate brand campaign propelling Toyota’s Canadian corporate reputation ranking from 18th in 2005 to 9th in 2009.
- Managed marketing budgets of all sizes ranging from thousands to tens of millions
Co-founders Mark Elliott and Steve Gruber have known Shelley since they attended Wilfrid Laurier University together. Shelley started her own consulting firm approximately two years ago and since then, VA Partners has worked with Shelley on several accounts. VA Partners and Shelley had the opportunity to formalize that relationship and Shelley is now regularly providing Part-time Marketing services to our B2B clients. These new services include Part-time VP of Marketing and Part-time Marketing Manager;
As your Part-time VP of Marketing, Shelley will work closely with your management team to provide a cohesive and well-formulated marketing strategy and plan and may:
- Guide the development of high quality marketing materials
- Ensure all your marketing activities are aligned to your strategy
- Mentor your internal marketing resources
- Hire and manage any third party service providers
- Monitor your competitive landscape for threats and opportunities
- Preserve the integrity of your brand across all communications
- Manage and optimize your budget and track return on investment
As your Part-time Marketing Manager the VA Partner team is also able to execute your tactical marketing projects including:
- Source competitive vendor/supplier quotes
- Negotiate with vendors and suppliers
- Manage project tasks, timelines and budgets
- Track and facilitate approvals
- Write/edit/proof read collateral as required
- Coordinate event and trade show participation on your behalf
- Keep your website up to date
Should you wish to learn more about how these new services can help your organization please contact us.
Welcome aboard Shelley!
