According to Dr. James McQuivey of Forrester Research, a good one minute video is worth 1.8 million words.

It’s an incredible stat from a B2B marketing perspective.

So is the fact that YouTube alone now generates over four billion views per day, that 81% of senior marketing executives now use online video content throughout their marketing programs, and that 75% of business executives now watch at least one online video per week.

Understandably, more and more B2B marketers are now choosing to use video as part of their marketing and sales strategies.  At Venture Accelerator Partners, we’ve decided to focus more of our marketing efforts on B2B video marketing moving forwards. A few weeks ago, we launched our first brand video to help explain who we are, what we do, and why we excel at part-time sales and marketing using a great tool from Sparkol called VideoScribe (I highly recommend you check it out).

Here’s our video:

Here are 3 reasons we’re focusing more of our marketing efforts on B2B video marketing.

1. Video Marketing Makes Things Easy

Don’t get me wrong, producing a great B2B marketing video is far from easy. It requires a tremendous amount of time and effort.

Where video excels is in its scalability and its ability to make things easier for prospects and customers. It’s a great medium to communicate complex ideas, detailed processes and your value proposition while also making it easy for prospects to take a next step (as the stats show, 46% of video viewers typically take some sort of follow-up action after viewing a video, an impressive stat). And because video is a highly adaptable medium, it’s well suited for almost any type of business.

For product-focused businesses, video can be a great way to demonstrate features and functions. For service-focused businesses like ours, video animation tools like VideoScribe can help to demonstrate detailed processes.

2. Video Marketing Can Amplify Other Content

Over 700 YouTube videos are shared on Twitter every minute, a testament to the virality and social nature of video marketing. Because of this fluid nature, B2B video marketing content can be an excellent bridge to other elements in your marketing and sales toolbox. For example, when producing customer testimonials as videos, be sure to offer access to a text-based copy that can provide more detailed information and further calls to action.

3. Video Marketing Boosts SEO

It may surprise you, but YouTube is now the second largest search engine in the world. More and more, customers and prospects are turning to the world’s most popular video platform for easy to consume information. Video results now appear in almost 70% of the top 100 search listings on Google. Startups and growing businesses can’t afford to ignore this shift in consumer behaviour. ‘Be where your customers are’ doesn’t stop with geography. For some tips on integrating video marketing into your SEO strategy, check out this great blog post from KISSmetrics.

If you’d like to understand more about how you could integrate B2B video marketing into your marketing and sales strategies, feel free to contact us or sign up for our free monthly newsletter.