Are you considering integrating blogging for your business as part of your marketing strategy? Here’s a video explaining why your business should be blogging:
An important component in an inbound marketing strategy is to have a blog on your company website. Inbound marketing is all about being customer centric. In the same way your blog should also be catered to your audience’s needs. With your audience in mind, a blog on your website can be very beneficial to your overall marketing strategy.
Here is why your business should be blogging:
Attract Traffic
Your website is central in your marketing efforts and a blog is ideal to drive more traffic to your website. Ensure that your blog is educational to your audience. Do this by providing solutions or writing answers to your audience’s questions. Providing valuable content may also encourage new readers to visit your blog. Keeping your audience inquiries in mind will also help in being found in search engines.
Increase Authority
By providing educational content on a regular basis you will also increase your authority in your industry by improving your subject matter expertise. This is impactful because it allows not only new users to find you, but encourages visitors to return for new insights. This can result in staying top of mind with both prospects and customers. A blog can aid in you becoming an influencer, and thought leader in your industry.
Convert Leads
Once your blog starts to get traffic, the next step is to convert traffic into leads. A blog is a great asset to help you sales efforts by collecting leads. Ensure that your blog posts include affective calls to action to encourage your readers to take a next step. A call to action can include downloading white papers, signing up for webinars or getting free demos.
Integrate with Social Media
Creating content in a blog can also boost your social media strategy. Blogs are perfect to share on your social media channels to drive further traffic, and increase engagement with your audience. Amplify your blog posts with social media integration.
Improve SEO
A blog can also be highly effective in improving your search engine optimization. A blog can enhance your website authority, link building, and keyword strategy. Publishing new content regularly also alerts google to crawl your website frequently which may improve your overall search .
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