B2B Online Marketing

Essential B2B Online Marketing Tools for SMEs

SMEs often deal with limited resources, especially when it comes to their marketing staff and budget. To grow, they need to have an effective marketing strategy that includes B2B online marketing tools that will bring the most bang for their buck. With so many options in the market, choosing the right tools can be confusing. So, we came up with the best B2B online marketing tools that your team can start taking advantage of.  

Moz for SEO Keyword Research

There is a huge benefit in improving SEO rankings to get in front of prospects and attract more customers. This all starts with your keywords research. Moz is a platform that makes it easy for you to find high volume keywords that your target audience are using to conduct product research.

Important aspects to investigate are the monthly traffic volume and competitiveness of specific target keywords. Remember that not every keyword is worth optimizing for. You must search for relevant keywords with relatively less competition.   

Other useful tools offered by Moz include site audits, keyword rank tracking, and backlink analysis.

Yoast to Improve WordPress SEO

Many small business owners build their websites on WordPress because of its relative ease of use. Yoast is a popular WordPress plugin that can enhance your webpages and blogs’ Google rankings. It’s a great time saver because much of what Yoast SEO does is automated and only needs a few quick adjustments before you can publish your content. The plugin conveniently shows up in all the pages and analyzes their content. It then gives recommendation on areas for improvement.

The first step is to choose the keywords you prefer to rank for. This is why Moz is a handy tool. At the bottom of your WordPress publisher, you will see an area that allows you to edit the snippet that shows up on search engines. You need to make sure that your SEO title, slug and meta description mentions your target keywords for optimal results.

Yoast also places a huge emphasis on the readability of your article. It provides a readability analysis that tells you whether your sentences are too long or complex.  Aim for a higher reading ease score to make sure that your audience are kept engaged. The key is to write content that your readers will not only find helpful, but they would actually enjoy reading. Avoid too much jargon and write in a style that is as simple and natural as possible.

Hubspot for CRM and Email Campaigns

Having a customer relationship management (CRM) tool can be a game-changer for your business. HubSpot is one CRM that we highly recommend. You can start with a free version and upgrade as your client base grows.

Companies that rely on an excel sheet to manage their prospects often lose track of leads in their sales funnel, have difficulty nurturing leads, and spend too much time trying to convert them into actual paying customers. HubSpot can make it easy to update contact details, keep track of follow-ups, and score leads. It is especially useful for B2B companies that have high value products and services that have long sales cycles and involves several decision makers.

A nice bonus from HubSpot is the ability to create and send emails easily within the platform. It offers great looking templates that can save you a ton of time.

Hootsuite to Manage Social Media Posts

Interacting with followers on social media is an essential B2B online marketing strategy for small businesses. It helps create brand awareness, build an engaged community, and connect with potential customers. It is important to plan the right content shared at the right time. Often, small business teams have enough on their plate as it is, so having a tool that can help schedule posts in advance is essential.

Hootsuite works well with a very wide range of social networks and has a user friendly dashboard for managing social media tasks in one place. The good news is that is has a free version that integrates with up to 3 social platforms and schedules 5 socials posts at a time. As your business needs grow, you can decide to subscribe to a paid version.

Hootsuite also provides analytics that allow you to see which posts got more engagements and which links were clicked. You can use this data can inform future decisions on what content to develop that most resonates with your audience.

Canva for Eye-catching Images

The internet is becoming more and more visual, so your brand and content need to ride this trend in order to stand out. Having high quality images speaks about your brand more than you think.

Canva is a fantastic B2B online marketing tool without the need for any background in graphic design. It has a simple drag-and-drop image builder that can be used to create social media images, blog photos, infographics, etc. It saves you a lot of time looking for the right image and worrying if they are royalty free.

The unlimited free account allows access to hundreds of templates, stock photos, and icons. Usually, a free account has enough features for a small business.

A strong B2B online presence can help your business grow and keep a leg up on the competition. But no doubt it takes a lot of time and effort. These tools will ensure that you are hitting your goals without spending your valuable time on tedious tasks.

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Essential B2B Online Marketing Tools for SMEs