If you want to grow your B2B company, engage potential clients and generate leads, it is crucial to create a website that will stand out. Your website is your digital storefront that you present to the modern world. But where do you start when it comes to setting up a website?
Today you don’t need to be a web developer to build a website. With the help of content management systems, such as WordPress, you can easily create and manage your website without any IT knowledge.
Today we’re going to review some basic steps on how to create a WordPress website for your business.
Find a Domain Name
In order to create a WordPress website (or any other type of site), you will first need to register a domain name for your future site. Searching for the perfect domain name can be tricky, and it often is the toughest part of creating a website. As you approach this task, you are likely to find out that most of the good website names are already taken. That’s why you might be tempted to purchase a domain with a less popular extension, however we advise you to stick with .com, .net and .org extensions, since they are widely recognizable and reputable. Be creative and experiment with different domain names until you find the perfect available match for your business.
Get a Web Host
Now that you’ve settled on a domain name, you need to find a host for your new website. Web hosting providers are crucial for your website, since they store all your content, images and website files on their servers, and without them your website would simply not be visible or accessible on the Internet.
There are different types of web hosting plans available for different types of sites, that will also be priced differently. A lot of introductory plans will start at $3-$5/month, but as your site grows and expands its content, you will likely need to upgrade your plan.
For beginners, however, we recommend choosing a shared hosting plan – this way, you won’t have to spend too much, yet it will still give you enough room to grow. Once you website starts to receive more visitors, you’ll be able to upgrade your plan to better suit your businesses needs.
Wondering which hosting provider to choose? There are plenty of options available out there, such as Bluehost, SiteGround, InMotion Hosting, GoDaddy and more. We recommend you spend some time comparing their plans in order to choose the one which best suits your business needs.
Now that you’ve registered your domain and signed up for web hosting, it’s time to install WordPress! WordPress is a powerful tool that will help you build the website that your company needs, by easily adding content and functionality, and changing the appearance of your site. With WordPress, the possibilities are endless. All you have to do is choose a theme and then proceed to familiarize yourself with the platform.
Choose A Theme
With WordPress, there are thousands of themes available, both free and premium. Choosing the right theme for your website will mainly depend on personal preferences and specific business needs. The setup for the theme will vary depending on your chosen theme, but in most of the cases the setup process will be quite simple. We recommend you to check out this article on the 20 most popular WordPress themes that might help you make up your mind.
Log Into You Dashboard and Install SEO Plugins
It’s time to familiarize yourself with the WordPress Dashboard. When you first login to the dashboard, things might seem overwhelming, but don’t worry – everything is clearly labeled and the interface is quite user-friendly. You will just need to give yourself some time to familiarize yourself with the platform.
Once you feel a little bit more comfortable with the dashboard, you might want to install some useful SEO plugins, such as Yoast. For more information on that, you can refer to our article on the 5 best SEO plugins for WordPress in 2019.
While having a beautiful theme and a handful of SEO plugins installed on your WordPress website is important, still the most crucial part of your website is the content. The content is the foundation of your site – it is the reason why people will want to visit it.
Quality content will always make a difference between an amateur and a professional website, so consider investing some time in generating quality and evergreen content that will boost your Google rankings and attract more people to your site.
Your Website is Ready!
That’s it! Now you know how to create a WordPress website for your business.
Do you need help setting up or maintaining your WordPress website? Get in touch with us today!