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Marketing Tactics

How to Use Storytelling to Increase Lead Conversion

  • Posted by Janina Bernardo
  • On July 14, 2020
  • 0 Comments
It is difficult to stand out in a crowded market. This is especially true during tough economic times. Storytelling is an effective tool to improve lead conversion. While most people hate being sold to, stories help you open their minds and get your message across. It helps humanize your pitch and does away with the […]
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Marketing Strategy, Marketing Tactics, Marketing Training

4 Benefits of Social Media Marketing

  • Posted by Marho Efemuaye
  • On July 6, 2020
  • 0 Comments
The benefits of social media marketing are immense. As marketing evolves, there are constantly new platforms and strategies that are self-proclaimed to be the next genius marketing tool. Social media marketing is important because it offers companies a way to connect “one-on-one” with its target audience and nurture that audience into customers.
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Events

Startup and Small Business Events and Webinars in July 2020

  • Posted by Janina Bernardo
  • On June 30, 2020
  • 0 Comments
We are compiling a list of mostly webinars led by organizations in Toronto and Southwestern Ontario that we think will be useful to anyone in the startup and small business community. These events are free of charge, unless indicated otherwise. If you’re hosting an event or come across one that you think should be included […]
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Sales Tactics

B2B Sales and Marketing Outsourcing Benefits

  • Posted by Steve Gruber
  • On June 23, 2020
  • 0 Comments
You have a business to business product and are looking to start selling or grow your sales. Whether you are a small business just getting started or a growing business with established sales channels, there are many sales and marketing outsourcing benefits to consider. The question often comes up about how to do it. You […]
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Marketing Tactics

B2B Marketing Strategies – Do’s and Don’ts During a Crisis

  • Posted by Janina Bernardo
  • On June 16, 2020
  • 0 Comments
Business leaders around the globe are now faced with extremely difficult challenges due to the COVID-19 pandemic. While most are struggling to survive, opportunities may still exist but may unfortunately be missed if potential customers are unaware of your company or unable to find you online. That is why the right B2B marketing strategies are […]
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