Startup and Small Business Events Happening in March 2020

Posted by Janina Bernardo
On February 25, 2020
0 Comments

Every month our team compiles a list of startup and small business events in Toronto and Southwestern Ontario that we’re personally interested in attending and think will be useful to anyone in the startup and small business community. Some of these events may fill up fast, so if you’re interested in attending please register quickly. […]

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Sales Tactics

8 Sales Probing Questions To Ask Your Prospects

Posted by Steve Gruber
On February 18, 2020
12 Comments

Sales probing questions are types of questions a salesperson can ask their prospect that will potentially lead to a greater business opportunity. Using the correct sales probing questions will gather the information you need to be a more effective sales person and create an improved experience for your prospect overall.

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Sales Strategy

5 Steps to Selling the Solution, Not the Product

Posted by Steve Gruber
On February 10, 2020
7 Comments

VA Partners has been assisting firms with their B2B sales efforts for more than a decade now. One of the things we have recognized over the years is that you need to be selling the solution instead of the product. The distinction in some cases can be difficult to make but as an example, we […]

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Sales Tactics

Qualifying Great Channel Partners

Posted by Randy Hendriks
On February 4, 2020
0 Comments

There are many benefits to incorporating channel partners into your sales strategy. Mark Elliott in his article on channel sales strategy outlines a number of key reasons why you would look to channel partners to help sell your product. These include: • Geographic accessibility to targets • Industry expertise legitimatizing your solution • Customer segmentation […]

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Events

Startup and Small Business Events Happening in February 2020

Posted by Janina Bernardo
On January 28, 2020
0 Comments