Keyword Audit: an Essential Practice to Improve SEO

Posted by Sasha Lapshina
On October 8, 2019
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seo

When it comes to building a strong SEO strategy for your website, keyword audit remains one of the most important and effective practices. You must consider many factors, such as the specific search terms your audience is using and the kind of content they are looking for. In turn, the process of keyword audit gives […]

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Marketing Tactics

Google Adwords Campaign: A Beginner’s Guide

Posted by Sasha Lapshina
On October 1, 2019
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Google Adwords

Advertising online is crucial for the success of any B2B business, however the process of setting up your first Google Adwords Campaign can be quite overwhelming and confusing for beginners. But thanks to Google’s own Academy of Ads Skillshop, learning the basics of paid ads becomes a much easier task. As much as we believe […]

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Events

Startup and Small Business Events Happening in October 2019

Posted by Janina Bernardo
On September 24, 2019
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Every month our team compiles a list of startup and small business events in Toronto and Southwestern Ontario that we’re personally interested in attending and think will be useful to anyone in the startup and small business community. Some of these events may fill up fast, so if you’re interested in attending please register […]

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