One question often asked by many C-level executives and those in the corporate world is, “How do I know Social Media is working for my
The question of how to get to your market from a sales perspective, direct or channel sales, often comes up; for most start-ups there is
I had a conversation with a startup sales rep recently about his company’s go-to market strategy. He was discussing how they were focusing on a
There have been many papers and articles written about the importance of R&D, continued product development and the role of constant innovation within a company;
One of the biggest challenges in the sales cycle is getting to the ultimate decision maker. The higher you go within an organization the better