Sales Tactics Blog

The dreaded moment when you’re cold-calling c-level executives like CISOs and CEOs, and one picks up! I call it ‘the salesperson freeze’ and with time

Building credibility in sales can be the difference between success or losing out on opportunities to conduct business with contacts. Today, we explore ways to

I have been selling since the mid 1990’s when I got my first summer job running a painting franchise, and I often get asked how

VA Partners is in the business of helping start-ups grow by providing part-time sales and marketing and a lot of it is based on cold