Working as a salesperson in a startup is challenging. In some cases there may be no track record of success, in others, the technology may
The VA Partners team is excited to announce the launch our newest offerings: B2B Sales Training for Reps and Managers. In our ten years of
This year will mark 20 years since I graduated from Wilfrid Laurier University from their business program. WLU has one of the largest business schools
In July, I finished up teaching my most recent Marketing and Sales for Entrepreneurs class at the University of Toronto School of Continuing Studies. My class
One of the classic sales books is SPIN Selling. The book presents a unique sales strategy, referred to as SPIN. The SPIN strategy has been