- Posted by Mark Elliott
- On August 6, 2019
- 0 Comments
When you’re running a business website, blogging becomes crucial for your marketing success. Without quality content, no amount of SEO work will make your B2B website rank high or generate leads. That’s why it’s imperative to learn how to write good posts that will bring traffic to your site and generate leads. Today we will review some tips on how to write a good blog for your B2B website.
Know Your Target Audience
Before starting any blog post, you must first make sure that you have a clear understanding of your target audience. Who are your readers and what are they looking for? What will resonate with them?
For example, one of our software development clients initially generated a lot of in-depth tech content aimed at fellow software developers, failing to realize that such content was too technical for potential customers. We solved this problem by simply asking them “what would your prospect want to read?” and then making the necessary adjustments. That kind of tweak is what takes you from blogging about generic things to the things that your audience is actually interested in.
Decide on the Topic and Keyword
Once you have a clear understanding of your target audience, it’s time to choose the topic for your next blog. The initial idea can be pretty general – e.g., if your business has something to do with cars, you might want to write around the topic of choosing the right vehicle. Once you have a rough idea for your next blog, you should consider finding a related keyword or keyphrase that will be used throughout the blog and will subsequently help people find your piece via search engines. Here at VA Partners, we use Moz Keyword Explorer for researching keywords.
Write a Powerful Headline
Have a topic and keyword in mind? Now it’s time to write a compelling headline that will grasp your readers’ attention. Consider coming up with something more specific, e.g. “How to Choose The Right Vehicle For a Small Business” rather than a generic title like “Business Cars”. Also, make sure to include your keyword or phrase in the title – it will improve on-page SEO and make your next blog rank higher!
Format Your Blog
Formatting is crucial for any blog – nobody will enjoy reading a post that’s made of one huge paragraph. Instead, consider splitting it up into a couple of smaller paragraphs and adding multiple subheadings. Not only it will make your article easier to read, it will also improve your SEO score. Next, proofread your blog and make sure there are no typos, confusing sentences or broken links. Quality content implies proper spelling and grammar!
Appealing and Consistent Visuals
No matter how good your article is, nobody is going to bother reading it if it’s visually unappealing. Readers don’t like ugly pages with large blocks of hard-to-read text. Make sure to add some images, keep the text readable and have a consistent theme throughout your blog. Maintaining consistency will make your blog appear more professional and easier on the eye!
Add a Call-To-Action
Now that your blog is written, make sure to add a clear and catchy call-to-action at the end of your post. CTAs are a win-win situation for everyone – they are beneficial for the marketers who want to generate leads and for the readers who want to learn more about the topic, services or the business. So consider adding a short sentence inviting readers to download a guide, subscribe to your newsletter or simply get in touch with your company.
After you finish writing your blog, don’t forget to spend some time improving on-page SEO! This step is absolutely crucial if you’re planning to rank high and show up on the first pages of any search engine. The basic SEO steps you can take include updating the meta description, meta tags, image alt text and title length.
That’s it! Now you know how to write a good blog for your B2B website.
Need help generating blogs for your B2B website or improving the SEO of existing content? Contact us today!