This week I had the pleasure of leading a session at the Sales Leaders Communitech Peer2Peer. I presented on the B2B sales leader’s handbook and we had a lively session with lots of great conversations.
The presentation covered the main components of the plan the sales leader should have for their sales team. The topics included are:
- Goals and Expectation
- Product and Value Prop
- Target Accounts and Personas
- Path to Sales Success
- Creating Scripts
- Active Learning and Role Playing
- Objections and Competition
- CRM
- Communication Plan
- Onboarding
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