With millions of B2B professionals at your fingertips, it is important for your business to make LinkedIn a priority, and here are the best LinkedIn Strategies for B2B Marketing.
LinkedIn continues to be a a heavy weight when it comes to B2B business and the potential opportunities that exist in the B2B space. LinkedIn is the #1 channel B2B markers user to share and disseminate information, and LinkedIn makes up more than 50% of all social media traffic to B2B websites and blogs. With stats like this, you cannot deny the power of LinkedIn, but are you using it in the right way that works for your business in opening up new opportunities?
Here are a few key strategies that can help you better leverage LinkedIn, and use it as a powerful B2B marketing tool to serve your business needs.
As with most leads, you need to work for them. This also includes LinkedIn, and ensuring that your business page is set up in a way that is inviting and acts as a lead generation tool for your business. Yes, you will have your basic business information included, but in order to see leads come in, you need to structure your page in a way that is inviting, and encourages potential leads to act. You can do this by adding a header image that is attractive, and encourages leads to click through.
Similar to having an attractive header image, make sure that your business description speaks to your target audience. How can your business be a solution for potential customers?
Think Quality, Not Quantity
When it comes to making posts on LinkedIn, it’s all about quality, not quantity. LinkedIn is a great platform to implement story telling, and share more stories about your company and what happens behind the scenes. Can you share more about your founder or a new employee and how they found a solution to a particular problem? These posts draw people in without being too pushy.
We’ve covered some very basic LinkedIn strategies for B2B, but LinkedIn also offers ways in which you can quickly and easily find your prospects. If they aren’t coming to you, LinkedIn gives you a chance to go directly to them.
Try Advanced Search
The Advanced Search feature is a set of search filters that are only made available to subscribers of LinkedIn Sales Navigator. With infinite data points in regards to the members, jobs, and companies on LinkedIn, the Advanced Search allows you to identify leads, refine results and create lists allowing you to accurately target prospects including specific job title, location, services, education and more. Advanced Search allows you to get a closer look at your prospects, and gives you a direct line of communication to those who have influence which could lead you to closing your next deal.
As with any social media platform, to make it work for you and your business it does take time. The more effort you put into your LinkedIn profile and strategy, the more you will get out of it. If you are looking for more ways to improve your social media strategy, connect with us.