- Posted by Janina Bernardo
- On December 17, 2019
- 0 Comments
Here at VA Partners, it is our mission to provide startups and small business owners the most cost-effective digital marketing solutions. We are always on the look-out for new strategies, the latest platforms and novel tools to help our clients optimize their marketing efforts. Whether you have been in business for a few months or for decades, we can equip you with the support and techniques to reach your business goals.
We look back at 2019 and bring you the top marketing blogs that our readers found most helpful.
It is not enough to simply build a static website and hope that search engines will drive traffic to your page. A regular keyword audit is essential to ensure that you are hitting the right keywords that your audience use to help them find your business. A keyword audit helps you understand your prospect’s goals, challenges and needs. This is turn will allow you to develop or improve your Search Engine Optimization (SEO) strategy.
Most people conduct initial research online when deciding to purchase a product or avail of a service. Advertising online can help you effectively reach your target audience. However, putting together a Google Adwords campaign can be daunting for first-timers. In this blog we explore Academy of Ads Skillshop offered by Google to help businesses learn Google Adwords best practices.
With 126 million daily active users, Twitter is an essential online marketing platform to reach a wide audience. Even in the B2B space, Twitter can be a useful tool to increase brand awareness and drive business results. But because of its popularity, you are also competing with a lot of similar companies also vying for your prospects’ attention. Timing your tweets right can improve the odds of capturing your target audience. Here’s a simple guide on how to best schedule your tweets.
Most small B2B companies are reluctant to invest so much time and effort developing a social media presence online. Understandably because of limited resources, most company owners would rather spend time developing their product or expanding the business. But if you are not present where your potential customers are looking to engage, you are missing out. You don’t have to join each new shiny platform that is rolled out so we looked at the five most essential platforms that you should consider.
Nowadays most B2B companies have their own website. While it is a relatively small investment, it doesn’t mean business owners can allow it to remain stagnant and expect good business results. Often, your website if the first touch point with your potential clients and it can make your break your future relationship with them. To stay relevant and competitive, we have compiled the best strategies to help you maintain a functional and optimized website to help you land more customers.
As social media becomes more and more entrenched in many people’s lives, the content that flows through this medium has begun to influence us more and more. There is no doubt that social media platforms have become vital for many companies. According to Hubspot, social media conversions are higher than the average lead conversion rate. Even if you are not ready to heavily invest in these channels, here are the ones you should register on to claim your business name should you decide to take advantage of them later on.
Simply having a website, a newsletter or active social media accounts doesn’t mean you already have a marketing plan. A marketing plan is a comprehensive written report that outlines your marketing strategies usually for the entire year. It sets your marketing and business goals and the strategies and tools to be utilized to get there. We look into helpful tips to get you started.
Search Engine Optimization (SEO) is not unlike a science experiment. It can get quite complicated. Moz Pro is a great tool to help you gather important data such as rankings, page optimization, site crawl, and link metrics. It is user-friendly, cloud-based for easy access, and it offers a 30-day trial so you can assess its capabilities and benefits before committing long term. We recommend Moz Pro for an effective SEO strategy implementation.
Essentially, SEO keywords are words or a phrase that are inserted into the website copy or blog content in order to match what your prospects are typing into the search engine search bar. When properly researched and optimized, these keywords act as a conduit for your audience to find your website or content and satisfy their need to find specific information. We’ll explore the most important concepts behind keyword research and review some essential keyword planning tools.
Video is transforming how most people search for information. According to Google, 72% of B2B buyers are watching videos to help them make their buying decisions. Many businesses have started to incorporate video marketing into their business strategies. Video is fast becoming an effective and low-cost tool to increase brand awareness and generate leads.
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